Read the article linked below. Respond to the prompts that follow.
Wendy's breakfast sandwiches storm America: Inside the fast-food giant's $1 billion bet
Use your thoughts and Internet research to respond to the following...
1. Who is Wendy's biggest competition for breakfast dollars?
2. What if anything has McDonald's done to interfere with this Wendy's relaunch of breakfast?
3. How much will Wendy's spend on this relaunch?
4. What is ROMI? Do you think Wendy's will get a ROMI this year? Ever? Explain.
No comments:
Post a Comment